1950sads

------------ 1955

The mid 1950s saw photography used more in the advertising campaigns and these powerful images of Land Rovers negotiating very difficult terrain would have left a very positive impression in the reader's mind.

------------ 1955

This striking colour advert featuring a highly evocative painting of a Land Rover at work was the first of a series done by one of Britain's most highly acclaimed industrial artists of the period, Terence Cuneo.

------------ 1955

The same Terence Cuneo painting is used here, except this time the advert has been reproduced in Black and White with a different model featured to the previous advert

------------ 1955

Here is another Terence Cuneo painting featuring a well-used Land Rover hard at work on a typical construction site.

------------ 1955

This advert is the same as the previous one, except the colours as they appear in the ad are much stronger, while the bright yellow background at the bottom of the page purposely draws the reader towards the long wheelbase 107 inch Land Rover.

------------ 1955

Another colour advert featuring a Terence Cuneo painting. This one also shows Land Rovers at work in a tough, outdoor industrial environment.

------------ 1955

Here, the same colourful Cuneo painting is featured, except this time the advert also shows the latest Land Rover model available in the showroom. However, its stark black and white image makes it somewhat unappealing against the bright colours on the rest of the page.

------------ 1955

This is an example of a professional advert which would have been produced by Rover's marketing team at Head Office, but with empty space left for a dealer to include their name and address before sending it to their own local newspaper.

------------ 1955

This is a typical advert which not only shows the latest model, and usual informative text, but also informs the readers they can view the vehicle at a major forthcoming local show.

------------ 1955

An advert which instantly attracts the readers' attention because of its big bold bizarre headline

------------ 1955

Whilst Rover were placing large numbers of advertisements in the national press, dealers continued to put their own adverts in local newspapers.

------------ 1955

This advert for the long-wheelbase Land Rover is aimed at people looking for a "people carrier" than a multi-functional vehicle for the farm. It even provides simple picture drawings showing the spaciousness of the interior of the vehicle.

------------ 1956

A typical full-page advertisement with lots of images and text, but this one also telling the reader than 80% of all Land Rovers produced since 1948 have been exported. It also describes the Land Rover as having the toughness of a tank with the handiness of a taxi

------------ 1956

The theme of the busy successful working farm, featuring a hard working Land Rover is featured again.

------------ 1956

Another advert where the page is full of text and imagery so there is plenty for the reader to look at.

------------ 1956

"There's no substitute" was another popular marketing slogan of the day. Here, the copywriters have used the very simple technique of having different background shades to highlight different models.

------------ 1956

Land-mark for land Rover was another use of alliteration to create a memorable slogan for the reader

------------ 1956

Here, the emphasis is placed on having and using four driven wheels, instead of two.

------------ 1956

A British advertisement aimed at the owners and operators of major utility works and similar sites. It also includes the favourable quote from an owner who says "we couldn't do without her".

------------ 1956

Regent Motors had been one of Land Rover's main Australian distributors since its launch and regularly created advertisements with plenty of detail

------------ 1956

An example of an advertisement often used by companies: showing a new story of how their product helps in an emergency. In this case it makes it very clear to the readers how useful a Land Rover was in a real-life crisis.

------------ 1956

A local dealer from Stockport (Greater Manchester) uses a striking image to grab the reader's attention, rather than just showing the vehicle in profile

------------ 1956

This American newspaper advertisement presents a list of all the different places in the world where Land Rovers are being used and the varying different terrains and environments

------------ 1956

An American advertisement which tells the reader the Land Rover is ideal for both probable and improbable jobs. Also, as Land Rovers were still being imported into the US by the Rootes company at the time, the ad also states that other actual Rootes marques were also available, such as Hillman, Humber and Sunbeam

------------ 1956

An example of how Land Rover is benefiting from one of its suppliers (Solex) praising the benefits of their carburettors in use in Land Rovers -even in the most difficult conditions.

------------ 1957

Another advert with the "Ask any Farmer" slogan. Here, the "model" purporting to be the farmer has been stereotypically dressed in a working suit and trilby hat, while his smile is presumably denoting his happiness with his hard working Land Rover.

------------ 1957

This is one of the first adverts to show the new Land Rover diesel engine; with the engine shown as large as possible. It is also one of the earliest examples of the Land Rover oval being featured within the advert.

------------ 1957

This Spanish language advertisement is featured as it uses the same painting of a Land Rover hard at work along Southern Africa's "Skeleton Coast", but the picture has been reversed to look as though it is a left-hand drive vehicle

------------ 1957

This advert uses a common trick by manufacturers to repeat the positive words of a recent press review in a new advert. Here, they not only repeat an entire paragraph of what the reviewer wrote, but make one sentence the main headline.

------------ 1957

The "Ask any farmer" slogan was used regularly by Land Rover as it puts a thought into a reader's mind that every farmer would say what a wonderful vehicle it is, although it didn't actually use a real farmer

------------ 1957

Land Rover leads the field was a clever headline as it used the words field and leads together, the saw of words that successful farmers could relate to

------------ 1957

An almost identical advert to the previous one except the farming scene has been replaced by an industrial scene, with the headline also abbreviated

------------ 1957

Another advert which is very similar to the previous two, except only using Land Rover leads... again, not Land Rover leads in the field

------------ 1957

The repeat of an advertisement from the previous year emphasising the usefulness of Land Rovers at major industrial sites

------------ 1957

Another Australian advertisement showing the different ways Land Rovers can be used: this time showing one configured as a fire tender

------------ 1957

A standard advert used in many markets which uses small thumb-nail size line drawings of Land Rovers in action in different ways

------------ 1958

A full-page advert promoting the virtues of the new Land Rover Series 11.

------------ 1958

Another full-page advert promoting the new Series 11 with virtually all the space used up with bold pictures of the new Land Rovers, plus plenty of informative text.

------------ 1958

To mark its 10th anniversary and launch of the Series 11, this advert provides a timeline of the vehicle's achievements during its first 10 years

------------ 1958

This advert celebrated Land Rover's 10th anniversary by deliberately displaying only its front grille, as if it was a luxury sports car.