A5 size reference book ~ 80 pages

The quality and variety of the early Land Rover print adverts in the specialist and popular magazines of the day played a hugely important role in generating the sales of the early Land Rover models. Many of the ads featured Land Rovers hard at work in different farming scenes or other industrial workplaces and often showed the vehicles battered and bruised, unlike regular car adverts where every vehicle was immaculately presented. Many of the early ads featured impressive black & white line drawings of the different models, as opposed to photographs, and would be accompanied by pertinent catchy phrases to emphasise the multifunctional capabilities of this new "do anything" workhorse. This book features approximately 75 of the finest of the early adverts, along with detailed informative captions.

A5 size paperback reference book -80 pages

By the start of the 1960s, Land Rovers had proven themselves as one of the great British motoring success stories of the post-war era and were to be found on farms and in remote locations across the world. With the new Series 2 also providing more comfort for the driver and passenger, it meant the latest adverts were now appearing in many more mainstream newspapers and magazines, as well as the specialist press. Land Rover adverts had also become much sophisticated, with humour and other subtle themes increasingly being used to help attract potential buyers. With the company now also having more resources available, colour photography and overseas locations were also being used more often, all helping to ensure that sales of all the different Land Rover models continued to increase year by year