x1960sads

------------ 1968

A twist on the words of the famous 19th Century song "There will always be an "England" helps to put the Land Rover into folklore

------------ 1968

Another advert which uses a Land Rover as the main item, even though it is nothing to do with the company. This one is by a company which had major shipping and freight operations in Africa and were keen to show they were helping to develop local economies. By including a picture of a Land Rover, it helps even more.

------------ 1968

Another major advert in the British press taken out by the Martin Walter company promoting its Land Rover Dormobile conversion

------------ 1968

An unusual way of emphasising that every Land Rover can be modified to everyone's personal individual needs

------------ 1968

This powerful image of a Land Rover off the beaten track would certainly have attracted the reader's attention, but what is unusual is that the photograph is of a Series 1 Land Rover taken on an expedition 13 years earlier

------------ 1968

Another example of a partner company paying to show a Land Rover in an advertisement. This ad was produced by Rubery Owen which made several key components for Land Rovers.

------------ 1968

A classic advert from the pre-Range Rover era showing how the family Land Rover is almost a vital necessity for the affluent parent on the school run.

------------ 1969

Another ad which has been copied in later years showing an old and new Land Rover side-by-side, emphasising there was no need to make many changes to a model which had proved so popular for so many years.

------------ 1969

A clever ad which shows how the vehicle which was used by more of the the world's great explorers could be just as useful for a regular family on an afternoon outing.

------------ 1969

Following the sale of 900 Land Rovers to the developing state of Dubai, the Rover company used a great headline back home to show how important the vehicle can be in the modern world

------------ 1969

This unique advert celebrating Land Rover's 21st anniversary promoted the huge success the company had enjoyed over the years. But as it was published in Rover's own in-house publication it was preaching to the converted.

------------ 1969

A Canadian advert which is keen to demonstrate that the Land Rover can be ideal for both work and pleasure

------------ 1969

Celebrities have long been used to help sell cars and this busy full page advert from New Zealand used the well-known local "bushman" Barry Crump to help promote the vehicle. He would subsequently appear in numerous other adverts, promoting the Land Rover in different ways