1950sads

------------ 1950

An advert which is clear, to the point and which draws readers in with its strong artistically designed headline

------------ 1950

Henlys was one of the Rover company's largest dealers and from the beginning of the 1950s, they began producing their own very professional full-page advertisements for local newspapers and magazines.

------------ 1950

As most of the Land Rovers being built were exported overseas, dealers across the world placed advertisements in their own local publications. Annand and Thompson were based in Queensland, Australia.

------------ 1950

One of the earliest examples of a Land Rover being advertised in an Irish newspaper.

------------ 1950

This is an example of an advert which was produced by Rover themselves and then sent to local dealers to place in their own local publications, with clear instructions where the dealer's name should go.

------------ 1950

This is an example of early colour advertising. In this predominantly Black & White era, colour ads were more expensive to produce, but were seen as having a bigger impact. Notice how the Rover car is shown in profile, while the Land Rover is seen in action

------------ 1950

A very similar advert as the previous one, except produced in Black and White and using different Land Rover line drawings.

------------ 1950

An identical advert to the previous one, except additional words added inviting readers to view the latest models at the main upcoming car show

------------ 1950

An unusual advert for the time as it includes designer style and colour to make it stand out more, but using the same standard text and image as most of the regular ads.

------------ 1950

This is one of the very standard adverts which appeared in many British newspapers in the late 1940s and early 50s, but this one is very rare in that it uses double "g" in the spelling of wagon. Whether this was a simple typing error or deliberate use of very old English is not clear.

------------ 1950

This Australian advert used the phrase "First in the Field" to help sell Land Rovers and it is surprising the same phrase was not used in other advertising

------------ 1950

Regent Motors created and published a series of adverts showing real Land Rover owners using their vehicle. The idea was to show this relatively new overseas vehicle was already helping other farmers.

------------ 1950

Another advert in the Land Rover at Work series, designed to show it was already a proven and trusted vehicle

------------ 1950

This rare advert is promoting the Land Rover to women drivers. It emphasises that it is safe and reliable and that it is "as light as driving a car". It is unlikely such an advert would be produced today.

------------ 1951

This advert by Ibbett Engineering is trying to sell one of the increasing number of conversions being done by external companies designed for very specific purposes -this time as a horse transporter.

------------ 1951

An example of an early advert by one of the many companies which began to provide specialist equipment for use on the early Series 1 Land Rovers

------------ 1951

Another example of a company which produced specialist equipment able to be used on Land Rovers advertising their product in the specialist press

------------ 1951

This is another full-page magazine advert, but this one showing the Land Rover in action in a typical industrial environment, as opposed to a farm.

------------ 1951

An example of an advert where Land Rover's power take off unit is heavily featured, along with the very positive and easy to remember phrase: "Putting power to Profit".

------------ 1951

Throughout 1951, the benefits of the power take off unit became a popular theme in many of the adverts which appeared in the farming press.

------------ 1951

This is another advertisement which is showing the power take off unit in action.

------------ 1951

The headline: "Britain's most versatile vehicle" continues to be used here, more than three years after it first appeared in Land Rover advertising.

------------ 1951

Horse-power in harness was a slogan used on a number of adverts in the early 1950s, but then never used again.

------------ 1951

This Australian advert was one of the early ones showing Land Rovers in an industrial environment, as opposed to mainly being promoted as a vehicle for farmers.

------------ 1951

An advert emphasising Land Rover's value for money as it will reduce the need to purchase other vehicles or machinery.

------------ 1952

This unclear colour advert of the Rover saloon car and Land Rover together appears to show the Rover 75 carrying the passengers to a Christmas party, with the Land Rover being the worker which carried the presents.

------------ 1952

Another full-page advert with a striking line drawing of the Land Rover playing a vital role on a modern farm.

------------ 1952

This is one of the first adverts which appeared after King George V1 had died, as the text says by appointment to the late King George V1. But this advert is unusual in that it shows the Land Rover in profile, instead of in action, as had always been the case before.

------------ 1952

Another unusual advert where the Land Rover also appears in profile, but this time within a strange dotted background, as opposed to being hard at work in the field.

------------ 1952

A very simple, direct advert informing readers the Land Rover offers a choice of functional body designs, including the one featured here -with a truck cab. It explains that this provides increased protection for the driver

------------ 1952

Another simple, direct advert which this time informs the reader that the Land Rover can also be purchased with a detachable metal top

------------ 1952

The "ready for anything" slogan was used regularly in the early days and this advert very specifically emphasised the PTO (power take- off) unit, as well as the powerful engine

------------ 1952

Another example showing the Land Rover hard at work on a typical English farm with the specific intention of encouraging farmers to purchase this "must-have" farm accessory

------------ 1952

An unusual advert which uses an actual photograph, as seen in the previous advert, but for an unknown reason, here, the background has been "airbrushed" out, thereby leaving a somewhat confusing image of where the location is

------------ 1952

An early American advert for the Land Rover. The Rootes company managed the sales of Land Rovers in the US in the early days and their dealers would put out their own individual adverts.

------------ 1952

This early American advertisement used the same standard image and words commonly used on many British advertisements of the period, but significantly began the advert suggesting it was the ideal vehicle for Deer Hunters and Sportsman, which is not how it was advertised in Britain

------------ 1953

Another example of Rover's marketing department using line drawings to show the Land Rover's versatility. On the basis that a picture paints a 1000 words, the line drawings proved a very effective way of promoting Land Rovers in the 1950s.

------------ 1952

Effectively the same advert as the previous one, except this one is at full-page size to provide more clarity and prominence

------------ 1953

1953 saw the introduction of the new 86 inch wheel base model, along with other changes, and Rover's marketing team began producing a series of adverts highlighting the changes.

------------ 1953

Here, all the latest features of the new model are very clearly emphasised in the advert.